A filmmaker's studio · London, the UK & Europe
The best argument is the business itself.
Short films that show a business rather than explain it, made with a filmmaker's eye: brand films, portraits, case studies and advertising. acalumaFILMS is the studio of filmmaker Massimo Amici, and every film is made one at a time, to last.
The films
Every film here is short and built to do one job. One earns the next click on a website. One warms the room before you walk in. One carries a campaign.
Each shows the place, the people and the work behind a name. The part paragraphs of copy can’t.
Brand film
The film at the top of your website: the essence of a business, and why anyone should choose it.
Case study
Your customer’s outcome, in your customer’s words. The proof a written proposal can’t carry.
Portrait
One person, one place, one story. For the businesses that are a person.
Advertisement
A short spot built on a single idea, made to feel like film.
No packages, no menus. One standard of craft, whatever shape the film needs to take. Made to last you for years, not to fill a content calendar.
Selected work
A few films, each made to do one job.
Different shapes, one standard. If one of them feels like yours, say so. That’s the best brief there is.
And for bigger names
The same eye, at a larger scale.
Most of our films are made for businesses you haven’t heard of yet. Some are made for names you have.
How it works
Three steps to the finished film.
01
The conversation
A call, an email, a coffee, whatever suits how you work. Together we work out what the film has to do, and how we’d make yours. And if a film isn’t the right answer, we say so.
02
The shoot
A small crew and a light footprint, anywhere in the UK or Europe. Your premises, a location, or straight to the edit if the footage already exists. We work around your business, not the other way round.
03
The film
Edit, grade, sound, music. You receive the finished film, plus the versions you need for web, social and screen.
The filmmaker behind the studio
Massimo Amici is a filmmaker. His own short films have won at festivals from Rome to New York, and that is the eye he brings to a business film: made like a film, made to last, not made to fill a content calendar.
He has also shot and cut work for names you will know, among them Google, Barclays and IKEA, and portraits for businesses you may not know yet. Based in London, filming across the UK and Europe.
He writes and directs his own films at massimoamici.com. One project at a time, by design.
Start here
The brief can be one line.
Tell us which film here felt like yours, and a little about what you make. We’ll take it from there.
London / across the UK & Europe